Highly accomplished sales professional with over 20 years of successful Business Development experience. Penny has severed as the Director of Sales and Clinical Partnership of Acceltiech, LLC. Were she was recruited to build, hire, train and manage sales and education division for under preforming cancer centers. She developed strategic demand generation plans to accelerate physician referral growth while supporting DTC needs and marketing efforts.
Penny served as the Director of Practice Development and Sales for IntegraMed Specialty HealthCare Services, Fertility Division; directing the Sales and Marketing department at Fertility Centers of Illinois. She developed and implemented calculated marketing plans which doubled revenue, expanded the referring physician's network, and increased new patient growth. During her tenure there, Penny was responsible for improving market leader awareness with effective marketing and branding strategies. She developed and successfully managed the first centralized new patient call center while establishing and monitoring patient pipeline and flow to ensure that the patient in take process was handled efficiently from lead generation to patient treatment completion.
Before the Fertility Centers of Illinois, Penny was the Director of Client Relations for Remedy Staffing, where she dramatically grew business in three of the company's largest accounts, propelling the franchise to rank first out of 75 national locations. In addition, Penny excelled as an Account Manager for Norrell Corporations where she shaped and initiated strategic growth plans that resulted in increased revenue and gross margin dollars, winning her the title of "salesperson of the year" for outstanding sales performance.